Australian law firm marketing case studies

Most agencies make promises, we deliver results.

Full-service suburban law firm

471% traffic growth & doubled enquiries within 6 months

In September 2022 we took over the marketing for a well established professional services firm. They had been working with another digital agency for years but were not satisfied that they were achieving good results.

We undertook a deep analysis of the existing tactics, SEO and Google Ads, and agreed to continue but substantially improve them. No changes were made to the budget.

It became clear that the tactics were right but the previous execution had been poor (or lazy).

Results

By professionally optimising and managing both campaigns the client saw immediate results. They achieved 471% traffic growth & doubled enquiries within 6 months.

Family law firm in highly competitive market

They absolutely dominate organic search for their services in their region.

We started working with this firm in their first year of business. We devised a plan for steady, long-term growth to best suit the firm’s needs and service capabilities.

The plan initially involved SEO and content creation to build reliable qualified traffic and establish “thought leadership” in their area.

We later launched a new website for this client which allowed us to make more gains in organic search traffic and present the business more professionally. This led to the second strong upswing in traffic growth.

Results

They have enjoyed solid steady growth ever since, outgrowing two offices and becoming the leading family law firm in their market.

They absolutely dominate organic search for their services in their region.

Prominent criminal law firm

Traffic and enquiries doubled within 4 months.

This prominent criminal law firm operates in a highly competitive market. While enquiries and growth were solid, they wanted to grow faster and increase their market share.

We built a new WordPress website that was much more highly optimised for search and improved their conversion mechanisms to increase leads and enquiries.

We then refocused their Google Ads and Display campaigns to better target potential clients and minimise budget wastage.

Results

Traffic and enquiries rose to double their previous peak within 4 months and have continued to grow since then. They are now established as one of the leading criminal law firms in their market.

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