Strategy

How To Choose The Right Marketing Channels for Law Firms

A marketing channel is an outlet or platform through which businesses connect and communicate with their target audience. Marketing channels include online and offline, as well as free and paid platforms. For law firms, a strategic marketing plan is indispensable for…

How to Do Competitor Keyword Research for Law Firms

Competitor keyword research involves delving into the specific words and phrases that drive your law firms competitors’ visibility on search engines. This essential process unveils valuable insights, shedding light on the strategies necessary for your website to climb the ranks.…

SEO vs PPC for Law Firms: Making the Right Choice

For legal practices looking to expand their reach and connect with potential clients, two prominent tactics emerge as champions: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC). While both these strategies aim to boost a law firm’s visibility in search…