Posts by Craig Wilson

The Beginner’s Guide to SEO for Divorce Lawyers

Having a strong online presence is crucial for every business, including law firms specialising in divorce cases. With the vast majority of people turning to search engines like Google to find legal services, search engine optimisation, or SEO, has become…

How To Choose The Right Marketing Channels for Law Firms

A marketing channel is an outlet or platform through which businesses connect and communicate with their target audience. Marketing channels include online and offline, as well as free and paid platforms. For law firms, a strategic marketing plan is indispensable for…

SEO Competitor Analysis: How Does Your Law Firm’s SEO Compare?

Search engine optimisation (SEO) is invaluable for law firms wishing to increase their online visibility and client base. To effectively compete in search, understanding your competition through comprehensive SEO competitor analysis is paramount. An SEO competitor analysis for law firms…

How to Do Competitor Keyword Research for Law Firms

Competitor keyword research involves delving into the specific words and phrases that drive your law firms competitors’ visibility on search engines. This essential process unveils valuable insights, shedding light on the strategies necessary for your website to climb the ranks.…

How to Conduct a Technical SEO Audit: A Comprehensive Guide

Search Engine Optimisation (SEO) is the backbone of online visibility and is absolutely crucial for law firms in competitive markets. In the complex world of SEO, technical aspects play a huge role in being found high in search. Conducting a…